Wizards of the Coast parent company, Hasbro, sees double-digit growth thanks largely to Magic: The Gathering’s “strongest year ever.”
In the company’s fourth quarter report for 2025, Hasbro reported a revenue increase of 14 percent driven by a record 45 percent growth in the company’s Wizards of the Coast and Digital Gaming segment. As such, Hasbro returned $393 million to its shareholders by means of dividends.
“We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026,” said Chris Cocks, Chief Executive Officer of Hasbro and one of the executives who named in a recent lawsuit against the company.
Specific to Magic: The Gathering, Hasbro reported increased revenues of 59 percent that was powered by Universes Beyond sets, backlist, and Secret Lair sales. For Digital and Licensed Gaming, it increased by six percent with Monopoly Go! Contributing $168 million in revenue for all of 2025.
“2025 reflected strong operational execution, driven by progress on our transformation and cost savings initiatives. Wizards was a standout, anchored by record Magic revenue,” said Gina Goetter, Chief Financial Officer and Chief Operating Officer of Hasbro. “Looking ahead, we will continue to balance investment in the business with shareholder returns, including through a $1.0 billion share repurchase program.”
For 2026, Hasbro is expecting total revenue to be up between three and five percent and have an adjusted operating margin of 24-25 percent.
