Hasbro, Inc., parent company of Wizards of the Coast, today announced its Hasbro Women Innovators of Play 2025 lineup of events to celebrate and connect women toy and game innovators worldwide.
The third annual program launches on October 9, 2025, building on the remarkable success of 2024.
Hasbro's Women Innovators of Play launched in Fall 2023 to inspire the next generation of women and girls to unleash their creativity and increase awareness and exposure to creative career paths.
"At Hasbro, we’re driven by a powerful mission: to spark joy and foster community through the magic of play. Through our Playing to Win strategy, we’re proud to be opening more doors for women and girls in the toy and game industry,” said Kim Boyd, President, Licensing & Entertainment. “The enthusiasm surrounding our Women Innovators of Play program has been truly inspiring—2024 saw double the registrations compared to the prior year, with participants joining from all corners of the world. This year’s program unites trailblazing industry leaders who are redefining the future of play and imagination."
Hasbro's 2024 Challenge saw over 100 submissions from women innovators globally. Submissions were judged on innovation, mass marketability, fun factor and playability, design and aesthetics, and manufacturability. The three winners – Elise Hardman, Amelie Le-Roche, and Natalie Podd – each received a prize of $10,000 USD and visits to Hasbro offices for networking and mentorship sessions with Hasbro women leaders.
