You've heard of Doublestrike? Now, how about Double Tap?
Some Magic cards are good. Others, not so good. Then there's Sorrow's Path.
In a word, flavor text. (Okay, that's two words).
Sometimes, promos get a tad out of hand.
How an accidental slur in a Magic: The Gathering card's art caused a bit of an uproar (and what Wizards of the Coast did about it).